BRAND RELAUNCH/CAMPAIGN

CUSTOMER

WALL STREET ENGLISH

YEAR

2015 to 2018

SERVICES

CREATION, PRODUCTION

PARTNER

STEFANOS NOTOPOULOS

The language school for English: with real native speaking teachers. Well, why look for influencers when a brand already has them? So we cast the “best” teachers for the brand relaunch, did a photo shooting and then wrote the appropriate claim for the brand: Real English, really. We first brought the new brand identity onto the streets in Germany with posters, in line with the media strategy. To make it really clear what Wall Street English does, all headlines are in English.