As a company, Germany's largest butcher shop stands for quality right from the start. A vision that has driven VinzenzMurr since 1902. And that people live every day – through values, passion, regionality, craftsmanship and dedication to the best possible taste. We brought all of this to life with authentic pictures of the farmers, butchers and sellers (thanks to Manuel Uebler). Together with a warm, sometimes Bavarian tone, posters, brochures, flyers were created - and a brand world that gives VinzenzMurr a narrative that is credible and authentic.