With cold liquid waterproofing systems from Triflex, the issue of waterproofing in construction is permanently solved. After a workshop, the product became a brand.  The brandstory “Delivering solutions together” emerged. Around this new brand claim, the brand was given a completely new face, a compelling marketing story, a lot of marketing material and a lot of content. The fact that I learned a lot about expansion joints, bridging cracks and ETAG standards certainly didn't hurt.