For the leading trade fair for timber construction and finishing, a trade fair motto was created that fits the industry perfectly. And showcasts the waterproofing heroes. The shooting produced enough heroic images (thanks Ingolf) for all measures. The trade fair stand was well attended and was obviously an eye-catcher. In addition, there was the “X” that characterizes the brand as an installation made of construction pencils on one wall: give-away meets stand design.