After a creative strategy and storytelling workshop, we created ETK as a brand. As a serious, but personally approachable specialist in the residential sector, it was important to reflect these two aspects in the design and storytelling. In addition to the logo, CI, website and brochure, the Powerpoint template was also created. Always trying to be both serious and approachable. Expressed by the "gold" as the main color, the architectural straightness of the logo and the approachable imagery and tone of voice.